IAB Atelier: E-commerce - How to increase sales

Datum: 06 september 2011 - The Egg (Barastraat 175, Brussel)

Website: http://www.iab-belgium.be/agenda/volgende.aspx?kid=9409

AB Atelier - 06 sep 2011
IAB Atelier

In deze opleiding van een hele dag leert u de verkoop van uw webshop te verbeteren via online kanalen zoals mobile, search, bannering, ....

Program of the day:

  • Introduction about E-commerce
    • Overview about e-commerce in Belgium & Europe
    • Overview about e-commerce users in Belgium
  • Conception of a web shop
    • Usability
    • Trust
    • Interactivity
    • Tips & tricks
    • Which solution/provider to choose
    • Cases
  • Payment solutions
    • Importance of a trustworthy solution
    • Frequently used payments solutions
    • IT & financial structure for the web shop
    • Customer service
  • Legal aspects of e-commerce
    • Trade legislation
    • Privacy rules
  • Developing an e-commerce strategy
    • Definition of a e-commerce strategy
    • How to increase the e-commerce website traffic
    • How to entertain relationships
    • Strategy to increase the conversion rate & the customer loyalty
    • Cases

Training target & objectives: 

All marketers with already some e-commerce knowledge and who want to :

  • learn more about the online consumers and their buying behavior
  • understand the legal aspects of e-commerce
  • know more about the importance of payments solutions
  • learn how to set up a web shop and to develop an e-commerce strategy



Sprekers



    		• Bert Vandecasteele  - InSites Consulting


    		• Jérôme Gobbesso  - Auximus


    		• Michaël Van Gijseghem  - Ogone


    		• Mike Vandenhooft  - Newpharma

    Praktische info



    		• dinsdag 6 september 2011


    		• 9.00 - 17.00


    		• The Egg
    Barastraat 175
    1070 Brussel
    Route The Egg



    Inschrijving



    		• Leden: 250 euro (excl. BTW)


    		• Niet-leden: 350 euro (excl. BTW)


    		• Dit Atelier is beperkt tot 20 deelnemers om de kwaliteit van de opleiding en de interactie met de docenten te garanderen. Snel inschrijven is dus de boodschap!

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