1ste Mobile Business

Datum: 27 maart 2012 - Wolubilis, Brussel

Website: http://www.roulartaseminars.be/NL/2012/mobilebusiness/default.asp

Programma

9.00 u Onthaal, koffie in de Partner Village
9.30 u Verwelkoming en inleiding door de dagvoorzitter 
Luc Blyaert, hoofdredacteur Data News
9.35 u Mobility: Making money with a mobile commerce eco-system 
Massimiliano Colangelo, Executive Partner at Accenture 
  • Looking at the advent of the mobile commerce eco system and why Banks, Telcos and Retailers should engage
  • Understanding trends and how different players/countries are tackling the challenge
  • Awareness of “disruptor” plays (from organizations such as Google, PayPal), the development of new purchasing models, and the pressure placed on traditional approaches
  • Focus on the role of the mobile wallet and the tools to win the consumer and the merchant
10.15 u Mobile Applications 3 years later. Which mobile strategy for which company? 
Jean François Grang, Mobility Offer Responsible, Octo Technology
11.00 u Koffiepauze in de Partner Village
11.30 u Mobiele betalingen, wat kunnen we ervan verwachten 
Tim Wulgaert, Director, Advisory Services, Ernst & Young 
Een overzicht van de trends en verwachtingen met betrekking tot mobiele betalingen en de mogelijke impact die deze kunnen hebben op de manier waarop we morgen online en fysiek zullen betalen. Waar staan we vandaag en wat kunnen we nog verwachten? Wat zijn de opportuniteiten ? Wie zijn de spelers? Welke technologieën spelen een rol? Welke trends zien we nu al?
12.15 u Case studies – Mobiel bankieren 
1. Mobile banking : what's the case ? 
Gunter Uytterhoeven, Director Multichannel Banking, BNP Paribas Fortis - Retail Banking Belgium 
Discover the "Easy banking' client experience in the latest BNP Paribas Fortis app. Understand specific challenges for banks creating apps. What's the case for a bank? 
2. KBC Mobile 
Dirk Cuypers - Directeur Directe Kanalen, KBC Bank 
Introductie mobile payments als uniek concept in België
13.00 u Wandelbuffet in de Partner Village

PARALLELSESSIES
  Apps voor de consumentenmarkt   Professionele Apps
14.00 u Visie - De toekomst van mobiel adverteren
How should you use Mobile in your advertising campaigns? 
Séverine Schaus & Bart De Bodt, Marketing Consultants, The House of Marketing 
We are now used to read that “this year will be the year of Mobile Advertising”. But still, it has not happened yet. Not in Belgium, not in Europe, not even in the US or in China. The speakers will give you some tips to better define your mobile advertising strategy and campaigns.		 14.00 u Case study – Mobiele werknemers
Bring Your Own Rules ? 
Ulrik Van Schepdael, Managing Director, Mobco
The IT-department is confronted with a new challenge : employees using their own mobile devices for corporate networked applications. At the same time, this also creates new opportunities for the enterprise. How are companies reacting to the mobile revolution in terms of technology and policies ? Applications : from simple mobile email to advanced mobile tools for increased business efficiency. The speaker(s) will illustrate the main trends with real life reference cases, including a view on how Swift has adopted mobile applications.
14.20 u Case study - Mobiele media
Sophie Gohier, Nouveaux Médias - Editrice Web, Groupe Express Roularta		 14.20 u Case study – Mobiel directiecomité 
Solvay - Executive Committee Dashboards on iPad 
François Garang, Planning & Reporting Financial applications IT Manager, Solvay 
The existing financial and management reporting was a monthly document and therefore always out-of-sync with reality, more than 120 pages thick, and not easy to carry around or use. A small team decided to bring this management reporting to the iPad platform while at the same time completely changing the user experience.
14.40 u Case study – Mobiele TV 
2de scherm: interactieve remote control of CRM? 
Yf Brodala, Marketing & Diversification Manager, SBS Belgium
2de scherm werd in maart 2011 gelanceerd als interactieve uitlaatklep van het televisieprogramma Komen Eten. Ondertussen is 2de scherm geëvolueerd naar een volledig EPG model voor alle Vlaamse analoge zenders. Welke strategie huist achter deze applicatie? Hoe blijft SBS innoveren en investeren in dit 2de scherm? En welke andere commerciële integraties en innovaties heeft SBS Belgium in petto dit voorjaar?		 14.40 u Case study – Mobiele betalingen
Digicash,a Mobile Payment Ecosystem
Jonathan Prince, Sales & Marketing Director, Mpulse-Digicash 
Digicash, Mpulse's Mobile Payment System, is the solution to both challenges currently encountered by stakeholders of the mobile payment ecosystem and market demand. Digicash is an easy to use, fast, efficient and convenient payment solution to buyers and merchants. Thanks to smartphones, mobile payment will be available to a wide range of users in a near future.
15.00 u Koffiepauze in de Partner Village 15.00 u Koffiepauze in de Partner Village
15.30 u Case study – Mobiele city marketing 
TagTagCity brings places and objects alive!" 
Geoffroy Simon, COO & Co-Founder, TagTagCity 
TagTagCity proposes a platform of services that allows every participant (city, company or individual person) to bring its location, its walk, its promotion or object alive at a minimal cost. A fun way making new technologies accessible via mobile, QR and NFC.		 15.30 u Windows Phone
15.50 u Case study – Mobiel winkelen
Colruyt Collect&Go 
Pieter Ceuleers, Manager Collect&Go, Colruyt		   Case study - Mobiel recruteren 
The StepStone Job App – Your future jobs available whenever, wherever 
Christophe de Rassenfosse, Vice President Product and Traffic, StepStone

16.15 u De toekomst van mobiele netwerken, mobiele data en mobiele diensten 
Inleiding door Stijn Van der Plaetse, Zaakvoerder JEMS Consult 
Gevolgd door een debat met telecom operatoren 
Frank Bekkers, CEO Mobile Vikings 
Jim Casteele, Head of Internet solutions, Consumer Business Unit, Belgacom 
OIivier Ysewijn, Chief Strategy Officer, Mobistar
17.00 u Cocktail in de Partner Village


Datum 
Dinsdag 27 maart 2012. 

Plaats
Wolubilis, Henri-Spaak promenade 1, 1200 Brussel. Wegbeschrijving : www.wolubilis.be. 

Prijs

  • € 275 excl. BTW per persoon.
  • € 250 excl. BTW per persoon voor abonnees van Trends en Data News.

Na ontvangst van uw registratie sturen wij u een bevestigingsbrief en een factuur. Gelieve de factuur onmiddellijk te betalen. Uw deelname is definitief bevestigd na ontvangst van uw betaling. 

 

Laatste reacties

Hot topics

Agenda

» Search University 4

Hotel Le Meridien (Brussel)

15 juni 2012

Poll

Ga jij "The new iPad" kopen?

Nieuwsbrief

Schrijf je in voor de BC nieuwsbrief:

Zoeken

Flickr

» BC op Flickr
RSS Feed

© 2008-2012 Belgiancowboys.be - All Rights Reserved - All views and opinions expressed are those of the authors of Belgiancowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap