Location Based Marketing (IAB Belgium)

Datum: 30 september 2010 - De Persgroep Asse - Kobbegem

Website: http://www.meetup.com/LittleThinkBig/calendar/14561532/

Agenda:

- Audience check - Who are the believers and who isn't?
- WTF is Location Based Marketing (Context, Reach & Figures)?
- Pro's & Con's in Retail
- The Gap Case & checklist
- Audience check Update & localized drinks (for believers only - if avaliable)

About Little Think Big
Every day a new technology, unique application or creative approach innovates (digital) marketing. Even if you’re not want to be named a geek, you as marketer wants to know what’s going on, which innovative developments can have a real impact on your integrated marketing strategies.
That’s why IAB Belgium has launched the Little Think Big community, a place where marketers join to share knowledge and experiences during short meet-ups with high quality content, set up by the experts.

Why Little Think Big?
With the success of the annual IAB event Think Big (launched in May 2010) in mind, IAB wants to offer you during the whole year several small events with the same quality of content. And off course, it’s free for IAB Belgium members :D

About the First Meet-up "Location Based Marketing & Advertising"
Through mobile and social platforms, people share with their friends not only what they do, but also what they liked and didn’t like about it. Mobile applications like Foursquare, Gowalla ... make it even easier to share the whereabouts with check-ins send via Twitter, Facebook, etc. and even earn credits. This opens a whole new range of opportunities for brands and retailers. Patrick Steinfort (Hi-Media), Antony Slabinck (LBi) and Jo Caudron (Dear Media) make sure you get the facts, the figures and the cases to prove it during this first edition of Little Think Big.