IAB Academy: Campaigns & channels

Datum: 25 november 2010 - The Egg (Barastraat 175, 1070 Brussel)

Website: http://www.iab-belgium.be/agenda/volgende.aspx?kid=8704

9 am: Integrated campaigns

  • Building a plan
    • Media choice
    • A word about convergence
  • Online media efficiency
    • Brand Metrics
    • Measuring results
    • Online works

10.30 am: Display webvertising

  • Strategy, site selection and available studies
  • New Interactive Formats: video, content integration, etc.
  • An AdServer: how does it work?

12.15 am: Lunch

1 pm: E-mail Marketing

  • Key advantages
  • Building e-mail lists
  • Legal aspects
  • Optimizing response of e-mail campaigns
  • Creativity in e-mail marketing
  • E-mail campaign management tools
  • E-mail case study

2.15 pm: Search Engine Marketing

  • What is SEM?
  • Consumers attitude vs search
  • Search Engine Optimization
  • Search Engine Advertising
  • Glossary

3.45 pm: iDTV

  • Overview of the involved parties
  • The formats and applications
  • Pricing 
  • Digital Teletext

4.25 pm: Mobile Marketing

  • Why mobile marketing?
  • Tools
  • Figures
  • Tips

5 pm: End

Inschrijving




  • Leden: 200 euro (excl. BTW) per module – 500 euro (excl. BTW) voor de 3 modules


  • Niet-leden: 400 euro (excl. BTW) per module – 900 euro (excl. BTW) voor de 3 modules

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