IAB Academy: My web presence

Datum: 02 december 2010 - The Egg (Barastraat 175, 1070 Brussel)

Website: http://www.iab-belgium.be/agenda/volgende.aspx?kid=8706

9 am: Production of a website/mini-site

  • Definition
    • Business analysis
    • Target definition
    • Benchmark
    • Goals definition
    • Strategy plan
  • Development 
    • User-centered design,
    • Copywritting
    • Site mapping
    • Prototyping
    • Traffic acquisition
  • Design 
  • Build 
  • Launch & Maintenance
    • Measurement
    • Optimization

10.45 am: Social Marketing

  • What is social marketing
  • Social marketing tools and applications
  • Developing social marketing strategies
  • Implementing social marketing
  • Opportunities & dangers
  • Measuring the impact
  • Case studies

12.15 am: Lunch

1 pm: Webanalytics

  • The importance of measuring
  • How does it work in practice?
  • Key Performance Indicators per strategy
  • How to get started?
    • Implementing webanalytics
    • Interpreting the results

2.30 pm: Legal aspects of digital and interactive marketing

  • Legal aspects
  • Case studies

3.30 pm: What have we learned?

  • Beste case studies
  • The latest trends and hypes in digital marketing

5 pm: End

Inschrijving


    		• Leden: 200 euro (excl. BTW) per module – 500 euro (excl. BTW) voor de 3 modules


    		• Niet-leden: 400 euro (excl. BTW) per module – 900 euro (excl. BTW) voor de 3 modules

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