Wat heeft het 29ste Internationale Marketingcongres (stichting marketing) zoal te bieden?

Nu vrijdag 3 en zaterdag 4 december vindt dé jaarlijkse marketinghoogmis plaats te Gent. Het centrale thema van deze 29ste editie luidt: “Hoe kunnen merken relevant zijn voor de consument”. Waarom zijn er in België geen fitnesscentra waar je vóór 7 uur binnen
kan? Waarom is een treinticket niet goedkoper wanneer je moet
rechtstaan? Wat gebeurt er met de winsten van de banken? Waarom
organiseren babywinkels geen workshops waarin ze uitleggen hoe je
babyproducten zoals maxicosi’s/autostoelen precies moet gebruiken? Alle antwoorden kom je vrijdag & zaterdag te weten! 

Beluister hier alvast de Radio 1 reportage tijdens Peeters & Pichal. Inschrijven kan makkelijk via de website.

Volg de sprekers alvast op Twitter!

Barry Schwartz
Albert Ragon (niet actief)
Menno Lanting
Roberto Verganti (niet actief) 
Joe Pulizzi
David Sable (niet actief)
Bart Becks
Maurice Van Engelen
            Bob Gilbreath             
Wim van der Borght (niet actief)
Clo Willaerts
Jean-Michel Javaux
 

                   VRIJDAG 3 DECEMBER 2010

8:50 – 9:00	Nicole Berx, President Congress Commission, Director at The House of Marketing Opening
9:05 – 10:05	Barry Schwartz, Professor of Psychology, Swarthmore College Pennsylvania Choice Overload: How Can Marketing Be Part of the Solution and Not Part of the Problem. More info
10:10 – 10:50	Albert Ragon, General Manager, Danone Belgium Danone : a glocal company that brings health through food. More info
10:55 – 11:25	Break
11:30 – 12:05	Menno Lanting, Strategic Innovator, De Baak Chief Friendship Officer : the new CFO More info
12:10 – 12:30	Celebration Celebration Marketers of the year 2010 Introduced by Rosette Van Rossem and Willy Delvaux, presidents of the jury and interviewed by Christophe Deborsu..
12:35 – 14:20	Lunch + lunch&learn (limited to 50 people: first come, first lunch&learn) A tasty lunch combined with inspirational case studies The choice is yours: do you want to network with important folks during lunch, or would you rather enjoy this unique opportunity to learn from award winning campaigns?
14:25 – 15:00	Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano and Copenhagen Business School Driven Innovation: how to lead competition by radically innovating the meaning of things More info
15:05 – 15:40	Joe Pulizzi, Content Marketing Evangelist, Author of “Get Content, Get Customers” More info
15:45 – 16:15	Break
16:20 – 16:55	David Sable, Vice Chairman & COO, Wundermann Have you joined the digital revolution? Or, what are friends for? More info
17:00 – 17:35	Bart Becks & Maurice Engelen, Co-Founders, Sonic Angel The power of fan involvement : towards a new ecosystem for emerging talent. More info
	Reception Marketer of the year ZATERDAG 4 DECEMBER 2010 09:00 – 10:00 Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide and Author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning: A next-generation marketing model that can help your business create relevant, meaningful communications in the digital age. More info 10:05 – 10:35 Wim Van der Borght, General Manager, Bananas Benelux Think before you Market(ing), the new search for relevance & convertising. More info 10:40 – 11:10 Break 11:15 – 12:00 Mind Openers Session with a number of short inspirational presentations Let these unusual, innovative presentations open your mind, tickle your brain and lead you to new insights. 12:05 – 12:25 Bart Sturtewagen, Hoofdredacteur, De Standaard Shortlist product of 2010 12:30 – 14:05 Lunch 14:10 – 14:40 Clo Willaerts, Business Unit Manager Conversity.be, Sanoma Magazines Belgium Innovation is the true ROI of social media. Or how to get customers & influence people with social media. More info 14:45 – 15:15 Jean-Michel Javaux, Co-President, ECOLO The social responsibility of marketing in the face of the ecological challenges: from constraints to freedom ! More info 15:15 Marc Van de perre, President, Belgian Marketing Foundation Managing partner, Interface Marketing Closing