8ste Mobile Media Day Amsterdam

Vandaag 18 mei en woensdag 19 mei vindt in het Amsterdamse Renaissance hotel de 8ste Mobile Media Day plaats waar ik dankzij MobileCowboys.nl naartoe kan. Deze tweedaagse conferentie wordt jaarlijks georganiseerd door het WAN-IFRA dat meer dan 18.000 kranten/tijdschriften, 15.000 websites en 3.000 bedrijven in 120 landen vertegenwoordigd. Gedurende twee dagen worden er de laatste ontwikkelingen en best practices in mobiele marketing en advertising besproken. Ik zal proberen in de loop van de week een korte samenvatting op Belgian Cowboys te plaatsen!

Stig Nordqvist (executive director for emerging digital platforms, WAN-IFRA)  : "Our aim with this year's conference is to present, discuss and debate the latest and developing issues at hand to increase reach and revenues".

Alle belangrijke spelers (Google incl.) wedden momenteel op een sterke ontwikkeling van de uitgaven voor reclame op mobiele web-en applicatie-omgevingen. Maar hoe verkoop je nu reclame via je mobieltje? Deze vraag zal worden beantwoord door Marc Lamarche, head of mobile media, Edipresse Publications SA en Florian Gmeinwieser, MD, Plan.Net Media GmbH & Co. KG, Germany.

Philip Sugai, marketingprofessor and directeur van het Mobile Consumer Lab aan de internationale universiteit van Japan en auteur van het boek “Six Immutable Laws of Mobile Business zal samen met de Deen Thomas Hvidt (head of mobile, JP/Politikens Hus Media Group ) vertellen waar de mobiele industrie zich de komende maanden op moet focussen.

Topic I: Paid Content – Mobile Marketing

1. Matt Jones (Vice President, Mobile Strategy & Operations, Gannett Digital, USA TODAY): Current trends in mobile

• Review of USA TODAY’s successful iPhone strategy
• Merging business models in Mobile
• Taking a multi channel approach: text, mobile web, apps
  

2. Patrick Lenehan (Chief Technology Officer, Independent Newspapers Ireland Ltd): Mobile Apps as part of paid for content services

• Major strategic steps
• Experiments on mobile content, functionality, pricing, advertising
• Learnings on user behaviour, user experience and workflow

3. Federico Vittadello, Head of mobile and on line VAS, RCS Digital SpA, Italy): Towards a Premium Mobile Model

• Migration from SMS to mobile internet and applications
• Premium Mobile Model
• Customer centricity
  

Topic II: Consumer Experience – Mobile Advertising

1. Marc Lamarche, Head of Mobile Media, Edipresse Publications SA, Switzerland: Mobile Advertising & Mobile Marketing: From  Mass-Media to one-to-one

• Edipresse Mobile : the Winning strategy for a small country
• Best practices to advertise without damaging user experienc
• Developing inter-Media Interactivity through Mobile Marketing tools
  

2. Florian Gmeinwieser, Managing Director, Plan.Net Media GmbH & Co. KG, Germany: Mobile Display Advertising – innovative creation instead of standard mindset

• Developing classical mobile advertising media to state-of-the-art special forms of mobile advertising
  

3. Frédéric Toquin, Director Portals and Innovation, Seloger.com, France: App and classifieds: a good match for property ads

• It’s never too late to build an app
  
• Why such a perfect match with our users
• Current business model and next steps
  
  

Topic III: Innovations and Next Steps in Mobile

1. Philip Sugai, Professor of Marketing, Director, Mobile Consumer Lab, Graduate School of International Management, International University of Japan: The Six Immutable Laws of Mobile Business

•  Best Practices and Key Insights about why mobile media is so profitable for content producers in Japan
• Important lessons for other markets
  

2. Thomas Hvidt, Mobile Business Developer, JP/Politikens Hus, Denmark: Heading from first trials to mobile services with impact

• Critical for successful mobile services: relevance, access, pricing
• Internal and external structures strengthening the mobile business
• Mobile advertising, sales and marketing
  

3. Jan Rezab, CEO, HungryMobile, Czech Republic: Where is the highest value and most money in mobile and social media

• Where is the money in mobile and social media?
  
• Succesful cases from around the world where newspapers make real money in mobile
  
• Facebook becoming a huge in Europe with 130 million users and globally over 100 million facebook users using Facebook on mobile
  

Topic IV: Mobile Solutions

Toonaangevende fabrikanten tonen hun winstgevende mobiele portaalsites, SMS-en MMS-diensten, snelle respons-codes en andere snufjes (Arena interactive, Conmio, Kooaba, Mobiletech, ...)